Have you ever wondered why one ad could shatter sales expectations on Instagram but struggle to cover advertising costs on Facebook? These two platforms are owned by the same entity, right? That sort of surface level thinking is what leads companies into throwing money away as they hope for a one-size-fits-all solution for their advertising. The current digital markets are much more intricate and detail oriented however.
We pride ourselves on knowing the ins and outs of every platform. All the quirks, layouts, and (most importantly) audience metrics that make certain media excel on each platform are deeply understood and constantly researched by our media team. We strive for mastery in planning, reporting, analytics, research, buying, and bleeding edge technology.
A huge and unique advantage we have is the ability for our media team, production team, and creative teams to work together tightly under one umbrella. The workflow benefits this provides are undeniable. Improved delivery times and expedited iterations blow by expectations and hit numbers like no one else can.
When you're hitting numbers and making sales with our help, we won't hide any techniques either. We believe in transparency with the client and will not leave your questions unanswered as to what we do and how. It is RARE to find such a methodology, but we believe that the best and ultimate help we can give a client is to give them the tools to continue on their own.
Every platform is different, so we pride ourselves on knowing exactly which media to put where to drive real, tangible results.